Sustainable fashion refers to efforts to minimize the burden on the environment and society and to aim for a sustainable fashion industry from a long-term perspective. Specific examples include the following efforts:
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Use of eco-friendly materials: Sustainable fashion emphasizes the use of eco-friendly materials, such as organic cotton, recycled polyester and natural materials like bamboo and hemp.
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Fair trade and ethical production: Sustainable fashion emphasizes production methods that take into account the welfare of workers. By selling products that are fair trade certified or ethically labelled, the aim is to protect workers' rights and provide them with decent working conditions.
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Recycling and reusing: Sustainable fashion actively encourages recycling and reusing old clothes to reduce waste. By reusing old clothes, you can enjoy fashion without consuming new resources.
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Eliminating fast fashion: Sustainable fashion also works to solve the problems of fast fashion. For example, it aims to avoid mass production and mass consumption and provide high-quality products with a long-term perspective.
Through these efforts, sustainable fashion can aim to create a long-term sustainable fashion industry without placing a burden on the environment or society. Consumers are also encouraged to choose products that are environmentally and socially conscious when making purchases.